Jenel’lae Designs is starting an upscale clothing line targeted at females between the ages of 20 and 40. Lock IT UP not only develops the clothing line, but supports it with advertising and promotion campaigns. The company plans to strengthen its partnership with retailers by developing brand awareness. Lock IT UP intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness.
The key message associated with the New Look line is classy, upscale, versatile, and expensive clothing. The company's promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories for men, women, and children. These accessories will include cologne/perfume, jewelry, handbags and eye wear.
Lock IT UP products will be priced at the high end to reflect the quality and exclusiveness associated with the brand. The company will use high-end materials such as cashmere, a wool blend, high gauge denim, leather and precious stones. A key factor in the success of Lock IT UP will be its distribution. We plan to use the following retail distribution channels: Department stores, Apparel specialty stores and Internet store.
To Established this brand name, with their quality image, make the shopping experience easier and faster for our consumers. For manufacturers, brands build consumer loyalty, which translates into repeat business. We want to know how our new and old customers will react to the Lock IT UP brand. In the month of March, we will conduct a series of brand marketing test. Jenel’lae Designs was to ensure the Lock it up brand will service the Psychological needs of our consumer and competition.
Here your changes to see or receive free Lock It UP clothing. March 14, we are start testing our brand to consumers.
1. Win free tickets to a private showroom or virtual fashion show.
2. A free wardrobe makeover contest
3. Online Advertising – look out for information on social media such facebook and twitter. Information will also be post on site jenellaedesigns.com and my blog.
4. Surrey takers and focus group members will get to see the brand before the general public and receive a Lock IT UP product.
For more information on the brand or want to win free clothing. Email me at JJackson25@netzero.com
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